We’re Ben & Kevin—a couple of college friends who took on the corporate skincare industry after Mother Nature did us dirty.
Kevin was playing football at Ohio State when eczema flared up and messed with his game. Meanwhile, Ben was plagued by pimples, courtesy of his Lebanese heritage (and his diet of Doritos and pizza).
After some hopeless Google searches and countless lectures from our girlfriends about 17-step routines, we couldn’t help but wonder: Does men’s skincare really need to be this complicated and expensive? Spoiler: It doesn’t.
We spoke with board-certified dermatologists and cosmetic chemists, and they confirmed our suspicions. Skincare brands love pushing products guys don’t need just to fatten their wallets. Not to mention, most of those products aren’t designed for men’s unique skin needs.
Instead of waiting for a solution, we launched PrettyBoy and developed skincare essentials based on survey data from men on what they actually wanted. The result? A GQ grooming award, the 1st men’s skincare brand EVER to be recognized with the National Eczema Association’s Seal of Acceptance, and most importantly, 20,000+ guys who are confident in their skin.
WHY WE EXIST
PURPOSE
We inspire guys to be more confident versions of themselves, starting with their skin.
MISSION
Helping you invest in your first impression and your future.
VISION
PrettyBoy on ever countertop, confidence in every man
PURPOSE
We inspire guys to be more confident versions of themselves, starting with their skin.
MISSION
Helping you invest in your first impression and your future.
VISION
PrettyBoy on ever countertop, confidence in every man
Our Approach
Keep It Simple.
Obsess Over Quality.
Have Fun Always.
Practice what we preach
PrettyBoy is for the go-getters. The ones who grind all week to be the best and then hit the weekend running. What kind of example would we be setting if we didn't do the same?
Words are powerful but actions speak louder. Behind every claim, there's proof. Behind every ingredient, there's data. Behind every certification, there's a rigorous application process with high standards.
You all go the extra mile to differentiate yourselves. That's what inspires us to do the same & we'll never stop.
Targeted Performance
We use Dermatologist Preferred ingredients that have a purpose to provide simple & efficient 1 step skin recovery.
Any ingredient we market will be included at a concentration shown to target the top concerns guys face - dry & damaged skin, shaving irritation, hyperpigmentation, and signs of aging (wrinkles, crows feet, etc).
If it's just in there for show, it's got to go.
Just guys being Dudes
PrettyBoy. What used to be an insult to guys who took care of themselves now drives us to create a brand that reflects you, without question.
We are business professionals who live active lifestyles. We work hard, have fun, and try not to take ourselves too seriously.
At PrettyBoy, we're dudes who want to live life like dudes but we're sick of being marketed to like a bunch of cavemen. That's why we created PrettyBoy.
WHAT MAKES A PRETTYBOY
A lot of things but it starts with the desire to work hard and make yourself a little better each day.
They live a healthy lifestyle (most of the time) and understand the importance of self-care for both mind & body.
They care about the way they present themselves. Whether dressing up or dressing down, they know that first impressions matter.
They are charismatic, authentic, and give off a natural confidence that is infectious to others.
But PrettyBoy's are more than that. They know there's no "I" in team. They push the people around them to be their best and want to be held accountable in the same way. They know that there's no home without a community.
PrettyBoy. What used to be an insult to Men who gave a shit about taking care of themselves is now the fuel driving our desire to give men the knowledge, and confidence, to make better decisions around their skin, their body, and their mind.
Starting to sound familiar? A PrettyBoy is You.
Where Confidence Begins