Having both experienced various skin issues throughout our lives, we (co-founders Ben & Kevin) were both well aware of the confidence issues that come along with imperfect skin.As a kid, Ben was plagued by pimples, which soon was followed by prescriptions and dry skin. (Part of this was due to the oily skin that comes along with his Lebanese heritage, but let’s not ignore the role all those bags of Doritos played, either.)Kevin’s story is a little different. He had similar skin issues throughout his youth, but it wasn’t until college that he developed a minor skin condition which needed professional help and a consistent skincare regimen. So, Kevin did as most men would: he asked his girlfriend. And, go figure — she responded exactly as most girlfriends would — with a routine that included approximately 10 products, 17 steps, and needed to be applied 4 times daily. NO CHANCE. That’s when we decided to do something about it.Today, we’re on a mission to inspire more healthy and confident men—starting with their skin.
WHY WE EXIST
PURPOSE
We inspire guys to be more confident versions of themselves, starting with their skin.
MISSION
Helping you invest in your first impression and your future.
VISION
PrettyBoy on ever countertop, confidence in every man
PURPOSE
We inspire guys to be more confident versions of themselves, starting with their skin.
MISSION
Helping you invest in your first impression and your future.
VISION
PrettyBoy on ever countertop, confidence in every man
Our Approach
Keep It Simple.
Obsess Over Quality.
Have Fun Always.
Practice what we preach
PrettyBoy is for the go-getters. The ones who grind all week to be the best and then hit the weekend running. What kind of example would we be setting if we didn't do the same?
Words are powerful but actions speak louder. Behind every claim, there's proof. Behind every ingredient, there's data. Behind every certification, there's a rigorous application process with high standards.
You all go the extra mile to differentiate yourselves. That's what inspires us to do the same & we'll never stop.
Targeted Performance
We use Dermatologist Preferred ingredients that have a purpose to provide simple & efficient 1 step skin recovery.
Any ingredient we market will be included at a concentration shown to target the top concerns guys face - dry & damaged skin, shaving irritation, hyperpigmentation, and signs of aging (wrinkles, crows feet, etc).
If it's just in there for show, it's got to go.
Just guys being Dudes
PrettyBoy. What used to be an insult to guys who took care of themselves now drives us to create a brand that reflects you, without question.
We are business professionals who live active lifestyles. We work hard, have fun, and try not to take ourselves too seriously.
At PrettyBoy, we're dudes who want to live life like dudes but we're sick of being marketed to like a bunch of cavemen. That's why we created PrettyBoy.
WHAT MAKES A PRETTYBOY
A lot of things but it starts with the desire to work hard and make yourself a little better each day.
They live a healthy lifestyle (most of the time) and understand the importance of self-care for both mind & body.
They care about the way they present themselves. Whether dressing up or dressing down, they know that first impressions matter.
They are charismatic, authentic, and give off a natural confidence that is infectious to others.
But PrettyBoy's are more than that. They know there's no "I" in team. They push the people around them to be their best and want to be held accountable in the same way. They know that there's no home without a community.
PrettyBoy. What used to be an insult to Men who gave a shit about taking care of themselves is now the fuel driving our desire to give men the knowledge, and confidence, to make better decisions around their skin, their body, and their mind.
Starting to sound familiar? A PrettyBoy is You.
Where Confidence Begins